Miley Cyrus has joined Hims & Hers, and will collaborate on Hers skincare as Creative Advisor.

Hims recently collaborated with A-Rod on men’s makeup, and J-Lo is an investor—touting the benefits of the brand’s hair growth products. 

Now, Cyrus will help promote Hers’ line of prescription skincare products, beginning with a series of new advertising campaigns and social content.

Cyrus says, “In this new advisory role, I hope to work closely with the company and introduce my fans to an easier, more personalized skincare journey.”

Andrew Dudum, co-founder and CEO, comments, “We’re thrilled to have Miley, who is an incredibly outspoken and passionate businesswoman in her own right, supporting our efforts to bring personalized skincare to a larger audience.”

Hims & Hers states it is a “multi-specialty telehealth platform that provides modern personalized health and wellness experiences.”

The company offers solutions for issues related to primary care as well as mental health, sexual wellness, hair loss and skincare—targeting the “digitally native” generation.